Searching through the App Store is the most popular way among users to find an app. That’s why, once you’ve created your mobile app, you should know the app store optimization techniques better than the content of your fridge.
In order to attract the interest of users scrolling through the application store, you have to be in the top, with a 5-star rating. Take a look at these statistics:
In the course of a month, about six million unique search phrases are processed by Google Play; why not turn them into your users and customers? Any app store, whether it is iTunes or Google Play, gives your app a great possibility of being seen and downloaded, and a high rating is a cornerstone of success. However, keep in mind that each platform has its own requirements you should meet when uploading your app. Here we will show the differences between them.
Let’s first take a look at the difference between the most popular app stores and their app submission rules.
AppStore allows for the use of longer titles, video previews and a special keyword field. Google Play in turn gives the possibility of creating featured image, up to 8 screenshots of your app and a longer description.
Now we are going to consider common tips for the optimization of your app for both marketing platforms. These are ‘on page’ and ‘off page’ optimization.
App title
Description
Keywords
Searching for the right keywords is somewhat secret knowledge.
Localization
Localization of your App’s Name and keywords can bring you additional downloads from non-English speaking regions. The most popular languages apart from English are French, Spanish, Italian & Russian Why? High volume English keywords are way more difficult to target, thus your audience may not be only English speaking.
Screenshots
You need them. Take the most engaging ones that demonstrate the core functions of your app and don’t forget to add descriptions. They are your stop-motion commercial. Use all available screenshots for each type of device (phone and tablet). Screenshots are factors approved by a real person in charge, not an algorithm. This means that first they have to decide that your app is good enough for the App Store, and then add an appropriate identifier for the algorithm to give your app a higher score.
CTR/page visits
This is where App Marketing reigns. No holds barred: app’s web page, forums, Twitter, Facebook community, Mashable, Google – you are free to generate the page visits from wherever you want. The more – the better. Unleash the marketing maniac in you!
Universal compatibility
The algorithm of any application store seems to rate apps with multiple compatibility higher than that compatible with only one device. Looking to go big – create a universal app. Period.
Multilingual version
As with multiple compatibility, application stores assign the apps with multiple languages available higher score than that of the English-based ones.
Rating & reviews
Sounds obvious but still: ratings ARE important for app ranking. However keep in mind that a lower rank based on a larger number of votes will be scored higher than a high rank based on few votes.
t, u, v, w, x, y, z on the picture are just indexes.
Number of downloads
In a nutshell, yes, it has a significant effect on your app’s rating. Remember that time is important – you need a large amount of downloads from the app store within a 72 hours timeframe to increase your app ranking. There are two ways of increasing your number of downloads: you can buy them, or increase them organically.
The evolution of application store algorithms moves towards better understanding of the quality of your app. Still, the main ranking factor is the quality of your app and it is your primary goal. We give all these tips assuming that you have created a great and useful app, so all you need is to properly optimize it for iTunes or Google Play.
Any doubts about the quality of your app? Afraid of losing potential customers due to undetected bugs? Be doubly sure – call Ubertesters for help!
Get in touch, fill out the form below, and an Ubertesters representative will contact you shortly to find out how we can help you.
Want to see the Ubertesters platform at work? Please fill out the form below and we'll get in touch with you as quickly as possible.
Fill out a quick 20 sec form to get your free quote.
Please try again later.