The successful promotion of any application is impossible without the analyses of its real use by the end customers. That is why the usability testing is an essential part of the release and promotion of any mobile application.
Traditionally we will start with the definition of this term in order to understand how usability testing works and what its main benefits are.
Usability Testing is the type of testing, which allows to estimate how convenient any given application is for use. This type of mobile application testing reveals interface issues (including non-obvious ones) that can be faced by a potential user. After all, only users may know whether your application is convenient for them or whether it satisfies their needs and requirements.
In the process of testing, usability experts, in cooperation with designers and application developers, monitor the implementation of the user’s work with the application and collect the other feedbacks. The main aim of such testing is to see what works well and what is bad and what can be done for the mobile application improvement. Usability specialists run testing, working directly with users and take notes; designers, developers, and other specialists are also watching (usually from the next room or across the camcorder) and also take notes.
Usability specialists collect all the recorded data that has been combined and analyzed and cooperating with the designers and developers discuss noticed issues and their solutions. The results of usability testing are recommendations for improving the application.
The successful usability testing can be carried out with the help of the following means:
Usability testing can also be carried out remotely when user is out in some other place assuming that the observer can watch user’s actions and communicate with user via phone or computer during the session.
The usability testing is rather complicated and not always understandable process. Due to its peculiarities it can cause some misbeliefs. Here we will discuss some of them:
Usability testing is a crucial part of the mobile application development since this process can help to understand the wishes and needs of the end customer, analyze what issues the user may have while working with the given application, what and how they can be removed therefore making the mobile application user friendly.
Don’t wait for negative feedback from your customers. Quickly turn your app into a flawless product with experienced usability testers.
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