Ran Rachlin: Why a Mindset Shift is Essential for iGaming Payments
We are excited to share that Ubertesters CEO and Co-Founder, Ran Rachlin, was recently featured in InterGame, a leading global authority on the iGaming and gaming payments sector!
In this insightful article, Ran breaks down why traditional approaches to payment processing often fall short in today’s rapidly evolving global iGaming landscape. He highlights the critical need for operators to shift their mindset, moving beyond treating payments as simple transaction pipelines and recognizing them as a vital driver of player retention, localization, and trust. Drawing on real-world testing insights from over 180 countries, Ran explains how technical payment friction, region-specific payment preferences, and subtle localization gaps directly impact conversion rates and long-term user loyalty.
Key takeaways from the feature include:
Beyond standard integrations: Why seamless local payment experiences require deep in-market testing rather than reliance on standard lab setups.
The ROI of trust: How reducing checkout friction and tailoring payment options directly boosts player conversion and lifetime value.
Adapting to global markets: Navigating regional user behaviors and local compliance requirements without compromising user experience.
Read the full article here:
